Gemstone Ring

About Parviz Designs

The story of Parviz Designs begins in Israel's Diamond Bourse in the late 1960s, where founder Parviz Hakimian built his reputation as a master diamond cutter. His expertise led him to manage and eventually partner with a prestigious diamond house before he recognized the opportunity waiting in the New York market. By the end of the 1970s, he made the bold move with his family to pursue the American dream, bringing decades of diamond knowledge with him.

What Parviz built in New York was not just a business but a design philosophy rooted in the belief that diamonds should be the dominant visual element in every piece. That philosophy carries through to the second generation today. Every Parviz design is handcrafted in their Great Neck, New York studio with meticulous attention to stone placement, pavé density, and the way light moves across the finished piece.

At Midtown Jewelers, we carry the Parviz high fashion jewelry collection, a line distinct from their standard bridal and engagement offerings. These are statement pieces: multi-row pavé anniversary bands, layered bezel diamond rings, two-tone designs that play warm gold against cool white, and richly set gemstone rings featuring sapphires, rubies, and emeralds alongside brilliant diamond accents. The craftsmanship is unmistakable. The metalwork is precise, the pavé is tight and even, and the overall impression is one of controlled opulence designed for the modern woman who does not shy away from bold jewelry.

Shop the Parviz Designs high fashion collection in person at Midtown Jewelers in Historic Herndon, Virginia.